Cadbury Roses
70th jubilee Edition
Cadbury Roses wanted a commemorative pack to celebrate The Queen’s 70th Jubilee and capitalize on a deeply rooted patriotic fervor and brand heritage to encourage sharing and gifting.
Limited Edition Packaging
Strategy, Insights, Packaging, Illustration
challenge
As Millennials become increasingly cynical of brands, it was important for Roses to illustrate its confidence through subjugation. We needed to show reverence to The Crown and meet the needs of the British public, while creating an exciting and fresh collaboration between two iconic brands.
Outcome
The final design strikes a balance between amplifying brand equity and respectfully celebrating The Crown and its traditions. Premium materials, thoughtful touches, bold colors, and contemporary yet nostalgic illustrative style ensured disruption at shelf and striking displays in-store.
