Auros
Finding Napa’s story
Constellation Brands, a leader in the wine industry, wanted to create a new-to-the-world, luxury wine brand. This wine would have none of the typical ties to a famous winemaker, family, or vineyard — rather, it was a new take on the classic Napa Valley Cabernet Sauvignon, with grapes sourced from several of the best vineyards in Napa.
Brand Creation
Insights, Strategy, Brand Identity, Packaging,
challenge
Conceive an authentic brand story, compelling enough to be shared time and time again.
Outcome
Auros tells the story of Napa, past and present: of the Spanish missionaries’ exploration, their mustard seed trail, and of a modern journey to unite Napa with one golden wine.
