Murmur is the first range of products from Bedeck (the UK’s leading manufacturer of bed linen) to extend beyond the world of fabric. It had to be different. So, a Bedeck fabric designer relocated to our studio and worked closely with the Marks product design team to create the full product range of linens, towels, ceramics, tableware and stationery. Marks developed a brand, an in-store concession and toolkit of communications to sell it all under. Murmur is the result.