McGees is the in-store butcher at ASDA across Ireland. McGees partner with Marks to increase the strength of their brand to help them maximise their sales and elevate their profile in ASDA. Our refresh of the brand, redesign of the in-store counters and pre-packed range seriously impressed ASDA – so much so that they engaged with us to trial a new look McGees counter in their flagship Scottish store. The trial was such a success that the McGees brand and new look shop fit will now be gradually rolled out across the rest of ASDA UK.