Our Work

Our design integrity, breadth of skill and technical ability allow us to manage all levels of design and adaptation including regional brand development.
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01
'Large Scale' Packaging Design Roll-Out
Working from the strategic brand vision, we can create hundreds of varieties of packaging and all associated integrated marketing tools like POS and tactical ads. This can include the creation of sub-brands, multiple language options and additional pack formats.
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02
New Product Development for Existing Brands
Working from the core brand architecture, we develop design-led, new product packaging that performs well on shelf and enhances the master brand.
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03
Existing Product Development
From variant extensions and pack format changes, to adding in photography, copy or illustrations, Marks has the unique blend of skill and ability to be able to do this and do it well, while also doing it efficiently and cost effectively.
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04
POS & Off-Pack Communications
Covering every level of off-pack design work, our integrated marketing services include everything from printed ads, POS, in-store merchandising and sales aids to moving images and online content. Whatever we create is design-led, derived from and designed around, the core strategic brand.
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MovingMarks
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05
Moving Image Production
Based on the same creative thinking as Marks Adaptive Design, we have developed a new studio that is perfectly positioned to create moving images efficiently and cost effectively for global brand teams.
With proven capabilities in everything from storyboard creation right through to full production, we are a very respected resource for global brand teams. In support of our creative credentials, we have highly respected in-house facilities for film making, animation, post-production, visual effects music production and sound recording.
From internal communications and brand presentations to web content, recruitment and instructional movies, we are the right resource to make it on time and on budget.
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06
Work Beyond Adaptation
Global businesses build brands. Efficient management of these ever-bigger brand portfolios requires prioritization. The limited geographical nature of regional brands means budgets are often restricted. Our breadth of skills allows us to own, evolve and grow the complete regional brand vision. This includes vision creation and developing the product, packaging and positioning.
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Regional design can include the redesign of much loved favourites. Marks currently plays this role for a number of well-known regional brands. We thoughtfully break down a brand’s identity, then completely rebuild it. And, as brand sales increase, the need for multiple new pack and product formats increases… building an ever larger brand.

Click here to explore the breadth and depth of our creative expertise beyond adaptive design.
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